sheri@sherilevy.com | 312.593.4293
Working
Critical Mass | Creative Director 4/15-present
Clients: ExxonMobil, ASICS, Nissan, Desitin, Lactaid, Neutrogena, IBM
Highlights:
· Led the creative team that brought ExxonMobil to Facebook
· Won the Shorty Award–Gamification for ASICS Instagram Story
· Named Winner Overall, Best Use of Social Media by PR Daily for the Nissan Altima Chase digital & social activation
Edelman Digital | VP Creative Director 1/12-3/15
Clients: ConAgra, Kraft, Nutro, AAIPharma, Kellogg’s
Highlights:
· Led the creative team for Slim Jim social media which was awarded the Gold Wommy for Social Media and the Golden Trumpet from the Publicity Club of Chicago
Freelance CD Copywriter 1/02-3/15
Agencies: Havas (formerly Euro RSCG), JWT, Burrell, Merkle)
Clients: Sears, Sprint, Effen, AARP, Citibank, Oscar Meyer, Verizon
Highlights:
· Tempo Award winner for Sprint
· Led the creative team on the Shop Your Way Rewards Billion Points integrated promotion (microsite, videos, emails, banner ads and POS) which received 44,000 user-generated videos submitted and membership in the loyalty program reached 25,000,000 during this period
Leo Burnett | Copy Supervisor 7/98-11/01
Clients: McDonald’s, Kellogg’s, Oldsmobile, Delta Airlines, Keebler
Highlights:
· Wrote the Oldsmobile print ads from their first women-targeted SUV campaign. Those ads went on to make an appearance in the film What Women Want as work done by Helen Hunt’s character
· Wrote the Ronald McDonald Holiday Spot which ran for seven years and was a Golden Marble finalist
Mad Dogs & Englishmen | Copy Intern 1/97-4/97
Clients: Nickelodeon, Nick at Nite
Highlights:
· Wrote the print campaign for the Odd Couple on Ice Marathon
Learning
Alliance Française
Studying French. It is ongoing.
Creative Circus 1998
Focus on Copywriting
University of Florida
BS Advertising, Focus on Anthropology